US Open's Sparkling Secret: Who Rocked the $180K Watch and Crystal-Encrusted Labubu? -->

US Open's Sparkling Secret: Who Rocked the $180K Watch and Crystal-Encrusted Labubu?

Kamis, 28 Agustus 2025, Agustus 28, 2025

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Topline

Top tennis athletes from around the globe are competing in the initial stage of the men's and women's single events at the US Open, many of them wearing expensive designer timepieces and bespoke diamond accessories valued at numerous thousands of dollars.

Key Facts

Jessica Pegula women's No. 4 and daughter of an oil magnate Terrence Pegula She won her second-round game on Wednesday while sporting the approximately $90,000 DB28xs Starry Seas timepiece from the Swiss luxury watchmaker De Bethune.

The identical watch manufacturer supports an American athlete Tommy Paul who was seen wearing the $90,000 DB28xs Steel Wheels during his performance on Tuesday, and Emma Navarro , daughter of billionaire Ben Navarro and the player ranked number 11, was seen wearing the same watch as Pegula on Wednesday.

Pegula is also collaborating with the jewelry company gorjana and showcased four of their items during her match: a diamond ring , diamond chain necklace , diamond huggie earrings and diamond paw necklace worth a total of $7,185.

Jasmine Paolini ranked 7th, was seen wearing the $3,550 Van Cleef & Arpels' diamond Alhambra necklace during her game on Wednesday (Paolini is not teamed up with the company, but it has now become an increasingly popular choice for athletes).

Aryna Sabalenka The top-ranked female tennis player globally secured her second victory while sporting an array of customized diamond jewelry designed to celebrate her eighth U.S. Open title.

Her golden accessories, all sourced from the brand Material Good, included A choker necklace featuring eight pear-shaped gemstones — seven white diamonds and one imperial topaz — along with a tourmaline necklace adorned with eight tiny diamonds, and a set of dangling earrings, each containing eight diamonds (the customized jewelry does not have an official retail value) but similar pieces sold for amounts ranging from $2,800 to $13,400.

Women’s No. 23 Naomi Osaka appeared in court on Tuesday adorned with Swarovski crystals, featuring an embroidered short jacket and shiny red rosettes she fastened to her braids (she also displayed a eye-catching crystal-encrusted Labubu doll during the post-game media session).

Women’s No. 8 Amanda Anisimova has collaborated with Tiffany & Co. for the U.S. Open and competed in her singles game on Tuesday adorned with multiple items from the company's Hardware Collection in gold, including two bracelets , earrings and a pendant necklace valued at over $10,000 altogether.

Men's No. 3 player Alexander Zverev Changed watch endorsements from Richard Mille to Jacob & Co. this year and wore a black timepiece during his Tuesday game (the specific model he had at the Open remains uncertain, but it appeared to belong to the brand's Epic X collection, priced anywhere from $24,000 to $140,000).

Men’s No. 15 Andrey Rublev who changed watch endorsements this year from Bvlgari to Vanguart, wore what appeared to be the identical $180,000 titanium what seemed to be the same $180,000 titanium what was apparently the same $180,000 titanium what turned out to be the same $180,000 titanium what had the look of the same $180,000 titanium what gave the impression of being the same $180,000 titanium what initially seemed to be the same $180,000 titanium what resembled the same $180,000 titanium what appeared as though it were the same $180,000 titanium what looked just like the same $180,000 titanium Orb watch he debuted to the All England Club early this year to secure his Monday victory over Dino Prižmić .

Ukrainian Elina Svitolina Women's number 12 competed in her game on Monday, sporting a $24,000 item. Spirit of Big Bang Steel pave diamond watch from the brand Hublot (which also sponsors) Novak Djokovic ).

Svitolina As the first brand ambassador for the Ukrainian jewelry company SOLO for Diamonds, which produces laboratory-created diamonds, she also adorned herself with earrings, a bracelet, a ring, and a necklace from the brand.

Women’s No. 6 Madison Keys is jewelry brand Brilliant Earth's First-ever athlete partner, who competed while adorned with a $1,350 golden medal pendant bearing her name, which includes a four-leaf clover on one face and nine diamonds around the perimeter, as well as engraved symbols such as a horseshoe, sun, moon, heart, and key on the reverse.

Italian Andrea Vavassori who claimed the U.S. Open mixed doubles championship alongside his teammate Sara Errani Last Wednesday, I was wearing a Gerald Charles piece. Maestro GC Sport Watch the Royal Blue model, which is priced at $18,000, to win the trophy.

No. 1 Jannik Sinner A Gucci global brand representative was seen with their $2,150 item. duffle bag Produced in the USA with bright colors (yellow and blue), it is anticipated to be worn at this year's competition when he makes his debut on Tuesday.

Clothing brand Lacoste honored Djokovic introducing a distinctive product range where its iconic crocodile emblem is substituted with a goat, paying homage to the well-known abbreviation "G.O.A.T." (Greatest Of All Time), as part of a restricted edition including a polo shirt, t-shirt, track jacket, hat, and trousers.

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Which watch companies support U.S. Open tennis athletes?

Nearly all leading tennis players have an agreement with a premium watch company, and they can often be spotted sporting expensive watches throughout the competition. Sabalenka, who is endorsed by Audemars Piguet, was seen wearing a $91,300 piece. Royal Oak Offshore Automatic Chronograph last week while promoting Her latest "Drinks On Us" initiative featuring Dobel Tequila. Sinner is endorsed by Rolex, along with seven of the leading male and female players ranked within the top 10. Sinner wore A Rolex Daytona valued at nearly $40,000 after claiming victory at Wimbledon in July, and when he triumphed at the U.S. Open last year, he was seen wearing a Rolex GMT Master II "Root Beer," priced at $18,000. After Sabalenka claimed victory at the U.S. Open last year, she received her trophy while sporting a pink gold timepiece from Piguet’s Royal Oak Offshore line adorned with 32 baguette-shaped multicolored gems, which retails for $114,000 .Last week at the Cincinnati Open, top seed Carlos Alcaraz lifted his trophy as he celebrated his victory. wearing A $38,000 Rolex Cosmograph Daytona "Tiffany" timepiece featuring a Tiffany-blue face. For many years, Zverev was endorsed by Richard Mille and worked with the company in 2018 to develop the RM 67-02 an extremely lightweight automatic timepiece created for athletes, available in the colors of the German flag. It is priced at approximately $350,000.

What Is the Maximum Cost of Watches Worn by Professional Tennis Athletes?

Absolutely. Rafael Nadal, who stepped away from professional tennis last year, showcased several $1 million Richard Mille timepieces throughout his career. Over the years, Nadal worked with the brand to create 10 distinct watch models, one of which was priced at $1.05 million. RM 27-04 He competed in the 2020 French Open and the 2022 Australian Open wearing them. At the 2024 French Open, he was seen wearing the RM27-05 manual winding flying tourbillon, valued at $1.1 million. Today, those watches range from $2 million to $3 million in sales.

Tangent

It's not only the athletes wearing wealth on their wrists at the U.S. Open. Last year, John Mayer, Serena Williams, Kevin Hart, Travis Scott, Patrick Mahomes, and Simone Biles were all... spotted Wearing Audemars Piguet timepieces in the audience. Travis Kelce was seen wearing a Rolex Day-Date in 18K yellow gold adorned with baguette-cut diamonds, while Jayson Tatum sported a rose gold Patek Philippe, along with a recently made billionaire. Roger Federer was sitting beside the CEO of Rolex while wearing the brand's exclusive Daytona 100th Anniversary 24 Hours of Le Mans Yellow Gold 40MM timepiece, valued at approximately worth upwards of $250,000.

Key Background

Numerous high-end fashion houses collaborate with the U.S. Open directly. Tiffany & Co. has entered into a long-term sponsorship agreement renewal In 2023, the brand continued as the official trophy sponsor of the event, with the partnership renewed annually. crafts Five distinct awards crafted from sterling silver for the Open — two singles championship trophies, each measuring 18 inches in height and weighing nine pounds, and three doubles championship trophies, each with a weight of 5.5 pounds. Tiffany is offering an interactive pop-up exhibit at this year’s Open featuring a one-of-a-kind item. tennis racket is showcased, highlighting 5 carats of diamonds, along with a 24-karat gold vermeil tennis ball, adorned with nearly 7 carats of diamonds. Rolex has been the " official timekeeper Since 2018, the event has been associated with this brand, and promotional clocks can be seen throughout the USTA Billie Jean King National Tennis Center. Polo Ralph Lauren serves as the official clothing provider and style collaborator for the U.S. Open.

Further Reading

MORE FROM $39 Drinks, $90 Million in Prizes: The 2025 U.S. Open in Figures By Sofia Chierchio
MORE FROM While not ruling at the U.S. Open, Madison Keys is crafting jewelry instead. By Tiana Randall
MORE FROM Top Earners in Professional Tennis for 2025 By Brett Knight

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