July 18 (UPI) -- This week, the Netflix streaming platform announced that it is employing artificial intelligence for the very first time to generate lifelike visuals for an international science fiction show.
The company's revenue is definitely increasing is undoubtedly growing is clearly gaining momentum is noticeably rising is steadily escalating is becoming more prevalent is experiencing an upward trend is moving upwards is seeing a surge is on the upswing which increased by 16% in the second quarter of 2025, and is projected to fall within the range of $44.8 billion to $45.2 billion, compared to an earlier estimate of $43.5 billion to $44.5 billion for the entire year. Its earnings climbed from $2.1 billion to $3.1 billion.
Regarding its use of artificial intelligence, Netflix Co-Chief Executive Ted Sarandos mentioned the Argentine science fiction series The Eternaut was pioneering in using generated artificial intelligence video content.
We continue to believe that AI offers a remarkable chance for artists to enhance their movies and TV shows, not merely reduce costs, he told analysts Thursday following Netflix's release of its second-quarter financial performance.
According to Sarandos, Visual effect creators have started using artificial intelligence Artists specializing in visual effects are incorporating AI technology Professionals in the field of visual effects utilize artificial intelligence Those who work with visual effects now employ AI tools AI has become a part of the workflow for visual effects artists The use of AI by visual effects experts is becoming more common Creative professionals in visual effects are leveraging AI capabilities Artificial intelligence is being applied by those who design visual effects Visual effects specialists are integrating AI into their projects Modern visual effects artists make use of AI techniques for Eternaut to demonstrate the failure of a structure.
With the help of artificial intelligence-driven tools, they managed to produce impressive outcomes at an incredible pace; indeed, that visual effects scene was finished ten times quicker compared to what would have been possible using conventional VFX methods and processes," he stated. "The expense of [the special effects without employing AI] simply wouldn’t have been practical for a production within that financial range.
The Eternaut , or El Eternauta is adapted from an apocalyptic Argentine comic book and graphic novel centered around those who survive an extraterrestrial attack.