has added additional programming to its 2025 Entertainment Marketing Summit, Presented by Deloitte, on April 24 in Los Angeles. Jennifer Storms, Chief Marketing Officer, NBCUniversal Television & Streaming; JP Richards, President, Worldwide Marketing, Lionsgate Films; Martha Morrison, Head of Marketing, Pixar, 20th Century Studios, Walt Disney Animation; and Michelle Hooper, EVP Head of Marketing, Searchlight Pictures have now joined the Entertainment Marketing Chief Keynote Roundtable, also including Dwight Caines, President, Domestic Marketing, Universal Pictures and Christian Parkes, Chief Marketing Officer, Neon.
Stephanie Gibbons, President, Creative, Strategy and Digital, Multi-Platform Marketing, FX, along with Dawn Yang, Global Head of Entertainment Partnerships, TikTok, will join the "The Anatomy of a Fan Favorite Campaign" panel.
Gayle Troberman, an executive marketing advisor at iHeartMedia, will join China Widener, the vice chair and U.S. technology, media, and telecommunications industry leader at Deloitte, to discuss innovative methods iHeart is using to connect with listeners.
"The Business of Bravo: Leveraging the Bravoverse" panel will include Alison Levin, the President of Advertising & Partnerships at NBCUniversal, alongside Dorit Kemsley from "The Real Housewives of Beverly Hills." They will discuss strategies brands use to engage with fans within the Bravoverse across various media channels.
Spencer Pratt and Heidi Montag are set to participate in the summit where they will share insights into how this real-life duo stormed through social media, propelling their brand into both music and entertainment realms.
In addition, Rohith Nandagiri, Managing Director at Deloitte Consulting LLP, will lead the previously mentioned panel discussion titled "Master Class in World-Building – The Power of the Entertainment Franchise."
The event will now include a discussion with David Croyé, the founder and CEO of JustWatch, focusing on innovative approaches to boost the overall box office performance.
Darren Abbott, the Chief Brand Officer at Hallmark, along with Kristine Segrest, who holds the position of VP and Global Head of Consumer Marketing at Canva, have both become part of the panel discussion titled, "The Right Stuff – Impact Marketing Roundtable."
The session, "From Players to Creators: How Gamers Are Shaping the Creator Economy," will feature Jarell Thompson, VP of Gaming, Havas Play, and Angelique Hernandez, VP, Portfolio Lead, Havas Play.
Jo Fox, Senior Vice President of Marketing at ESPN, along with Adam Deutsch, Managing Director at Deloitte Consulting LLP, will explore the strategies needed to attract large audiences for sports content.
In order to succeed in the current entertainment environment, the industry needs to adopt innovation and flexibility," explained Doug Van Dyke, vice chair of Deloitte LLP and U.S. telecom, media, and entertainment sector leader. "This involves comprehending the preferences of younger viewers, leveraging technology for tailored content and ads, as well as investigating fresh ways to distribute and generate revenue. The 's Entertainment Marketing Summit gathers leading figures from the industry to address significant changes, with Deloitte honored to return as the lead sponsor, fostering discussions about the entertainment landscape’s future.
Participants will have the opportunity to enjoy the Pinterest Premiere Café for coffee and networking sessions during the entire day.
Additional speakers have been added to the previously announced lineup, which includes a keynote discussion with HOORAE. This event will feature Issa Rae, Founder & CEO of HOORAE; Monique Francis, Chief Marketing Officer at HOORAE; Talitha Watkins, President and Head of ColorCreative; Montrel McKay, President of Development and Production for HOORAE; as well as Stephanie Diaz-Matos, who leads Music Supervision and the Library at Raedio.
The Entertainment Marketing Summit will similarly highlight the previously mentioned keynote speech by Nicholas Sparks. In this address, the renowned best-selling novelist and filmmaker will discuss his approach to crafting narratives that capture the hearts of both literature enthusiasts and movie audiences globally.
Space is limited, register today: https://events./entmar2025 .
- Announces the Lineup for the 2025 Entertainment Marketing Summit Including Issa Rae and Nicholas Sparks