Meghan Markle has at last debuted her eagerly awaited As Ever collection, which sold out within just one hour of being available on Wednesday.
The Duchess of Sussex, who is 43 years old, has been hinting at the release of these items since April 2024. This includes her well-known jar of spread, all neatly packed inside distinctive keepsake containers.
In April 2024, she initially sent only 50 jars to her celebrity acquaintances, such as Kris Jenner, when the company was known as American Riviera Orchard.
As stated on the As Ever website, the jam includes only four components: raspberries, organic pure cane sugar, organic concentrated lemon juice, and fruit pectin.
Specialists have commented on whether the spread is as wholesome and home-cooked as Meghan suggests.
Sarah Bond, who works as both a food scientist and a nutritionist, informed the Daily Mail that Meghan's jam is considered "nutritionally clean" and follows a "traditional homemade jam recipe."
She pointed out that it "doesn't contain preservatives, colorings, or artificial sweeteners," which sets it apart from numerous store-bought options.
Bond clarified, "A lot of commercially available jams incorporate high fructose corn syrup to enhance taste and extend their shelf life. In contrast, Meghan’s recipe opts for organic cane sugar. Although this is also a form of sugar, it undergoes lesser processing and offers a slightly richer flavor profile."
Registered dietitian nutritionist Sammi Haber Brondo concurred, pointing out that the jam boasts a "more natural ingredients list" compared to numerous rivals.
Brondo informed the Daily Mail, "Many other brands frequently incorporate corn syrup for added sweetness or opt to utilize fruit juice rather than employing the entire fruit."
With the use of actual raspberries, this jam ought to preserve some fiber, vitamin C, and additional nutrients present in raspberries.
Bond proposed enhancing the jam by adding ingredients such as chia seeds for their omega-3 benefits, or vanilla bean and ginger to boost its flavor.
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Still, she warned that balance is important since the American Heart Association suggests women should not exceed six teaspoons of sugar per day.
Meghan's product launch follows closely after her Netflix home entertainment show made its debut last month.
The show, which included appearances by celebrities such as Mindy Kaling and Abigail Spencer, has already secured a renewal for a second season.