Meghan Markle has at last unveiled her eagerly awaited As Ever collection, which sold out within just one hour of being available on Wednesday.
The Duchess of Sussex, who is 43 years old, has been hinting at the release of these items since April 2024. Among them was her well-known jar of spread, all packed inside distinctive keepsake containers.
In April 2024, she initially sent only 50 jars to her celebrity acquaintances, such as Kris Jenner, when the company was known as American Riviera Orchard.
As stated on the As Ever website, the jam includes only four components: raspberries, organic pure cane sugar, organic concentrated lemon juice, and fruit pectin.
Specialists have commented on whether the spread is as wholesome and home-cooked as Meghan suggests.
Sarah Bond, who specializes as both a food scientist and a nutritionist, informed the Daily Mail that Meghan’s jam is “nutritionally sound” and follows a traditional homemade recipe.
She pointed out that it "doesn't include preservatives, colorants, or artificial sweeteners," which sets it apart from numerous store-bought options.
Bond clarified, "A lot of commercially available jams incorporate high fructose corn syrup to enhance both taste and longevity. In contrast, Meghan’s recipe employs organic cane sugar. Although it is still a form of sugar, it undergoes lesser processing and offers a slightly richer flavor profile."
Registered Dietitian Nutritionist Sammi Haber Brondo concurred, pointing out that the jam boasts a "more natural ingredient list" compared to numerous rivals.
Brondo informed the Daily Mail, "Many competing brands frequently incorporate corn syrup for added sweetness or opt for fruit juice rather than utilizing entire fruits."
Thanks to the use of actual raspberries, this jam will keep some of the fiber, vitamin C, and additional nutrients found in raspberries.
Bond proposed enhancing the jam by adding chia seeds for their omega-3 benefits, or incorporating vanilla bean and ginger to boost its flavor.
LATEST ROYAL NEWS:
・ Meghan hints at an upcoming brand refresh mere days following the initial release as an 'expansion' approaches.
・ Meghan shows unexpected change following explicit feedback from Netflix executives.
・ Meghan shares dating app influence following significant new development
Still, she warned that balance is important since the American Heart Association suggests women should not exceed six teaspoons of sugar per day.
Meghan's product launch follows closely after her Netflix home entertainment show made its debut only a month prior.
The show, featuring notable guests such as Mindy Kaling and Abigail Spencer, has already secured a renewal for a second season.