Amagi A cloud-based SaaS technology company specializing in services for broadcasters and streamers has unveiled an updated version of the Amagi NOW platform designed for content creators and assemblers. The software-as-a-service tool aims to integrate functions related to content creation, broadcasting, dissemination, and revenue generation for both FAST channels and video-on-demand offerings within one flexible interface accessible to current subscribers and newcomers alike. According to Amagi, this iteration merges their acclaimed tools for generating income with fresh features for managing and handling content, tailored specifically toward supporting every aspect required for operating efficiently in a streaming landscape.
Following the recent enhancements to Amagi NOW, content creators can now "streamline processes, boost productivity, and speed up revenue generation—all through one integrated, AI-driven system." According to the firm, clients such as Anthem Sports & Entertainment have experienced significant benefits, reducing their operational tasks by half.
Key highlights include:
- Unified operational view: A consolidated dashboard offering real-time trends and performance data, as experienced by Anthem.
- Streamlined content management: Unified processes for handling ingestion, quality control, and metadata enhancement in a single location.
- Smarter scheduling and personalization: Features powered by AI such as Zero Slate and personalized server-side streaming.
- Integrated monetization and analytics: Acclaimed advertising technology alongside enhanced performance analytics throughout various dissemination channels.
Michael Shewcheno, Vice President of Digital Operations at Anthem Sports & Entertainment, states, "Thanks to Amagi NOW, we can swiftly access an integrated dashboard that proves very useful. It enables us to engage in meaningful discussions with our brand and content partners regarding current market trends."
In this constantly evolving media environment, our clients encounter numerous day-to-day operational hurdles as they strive to achieve their business objectives through one centralized platform," states Srinivasan KA, co-founder and chief revenue officer of Amagi. "Amagi NOW aims to assist these clients with cutting-edge AI-driven advancements in content distribution, enabling them to manage and profit from their content more efficiently and swiftly.
Amagi NOW will soon be accessible to all customers, and Amagi is currently collaborating with its current clients to ensure they can utilize this platform.
Amagi will display its newest developments at the NAB Show (April 6-9, Las Vegas Convention Center). Booth W1721 . To book a meeting, click here .
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