EXCLUSIVE: Legendary Entertainment has announced the appointment of Brian Worsley as Senior Vice President of Marketing & Creative Advertising. In this role, Worsley will work under Blair Rich, who was recently named Chief Marketing & Commercial Officer at Legendary. They have collaborated extensively over the years, including their time together in the global marketing department at Warner Bros.
After collaborating with Brian for many years, I can personally attest to his exceptional strategic and creative abilities, as well as his profound insight into developing impactful advertising initiatives," stated Rich. "His presence significantly bolsters our innovative and narrative-focused organization, enabling us to enhance our marketing efforts and connect more effectively with our audience in novel and lasting manners, thus propelling our subsequent phase of expansion.
He will be instrumental in overseeing global marketing efforts across Legendary’s varied sectors like film, TV, gaming, and licensing & merchandising, along with collaborations and joint projects, for instance, the newly established international production and distribution company known as 193. The inclusion of this individual into Rich's group marks the ongoing development of Legendary’s marketing capabilities, as they explore fresh methods to engage viewers. This hire bolsters an independent studio during a period marked by significant expansion following their unprecedented achievements in 2024 and under the auspices of their beneficial owner-managed corporate framework.
Worsley stated, 'Coming back together with Blair and linking up with the rest of the Legendary team during this thrilling period for the company presents an amazing chance.' ‘Already recognized as a premier standalone studio, I am eager to assist Legendary soar even higher in 2025 and onwards by launching innovative initiatives that embody the distinctive creativity and compelling narratives which have made it famous globally.'
Worsley is a multifaceted creative marketer and strategist who has accumulated extensive industry experience. Initially, he collaborated with Rich when Rich was heading Warner Bros. Entertainment’s Global Marketing division. Over his 15 years at Warner Bros., Worsley progressed from lower positions to become Senior Vice President of Creative Advertising. His contributions were pivotal in shaping many of the studio's memorable film marketing efforts, such as those for The Dark Knight Rises, The Hobbit trilogy, Inception, Dunkirk, Mad Max: Fury Road, Judas and the Black Messiah and Godzilla.
Worsley subsequently teamed up with Rich at Virgin Galactic, taking on the role of Creative & Strategy Consultant. He played a key part in the historic Unity 22 mission into space. His career highlights also encompass managing marketing, entertainment, and promotional activities for the Great Lakes Loons, which is the High-A affiliate of the Los Angeles Dodgers. Additionally, he was responsible for orchestrating theatrical and streaming initiatives for LA’s Concept Arts, a prominent creative firm. With qualifications including a BSC in Communications and an MFA in Film Production from the University of Miami, Worsley has further enriched his resume by lecturing as an Adjunct Professor at Delta College, instructing students in areas such as media studies, screenwriting, and digital production techniques.
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