EXCLUSIVE: Entertainment Tonight We can officially declare the 2024-25 award season a success.
Across its coverage of the Golden Globes, Grammys, and Oscars, averaging 3.8 million total viewers. Entertainment Tonight It outperformed its nearest competitor by 245%, making it the leading entertainment newsmagazine across all three platforms, according to CBS Media Ventures.
On Oscar night, ET The coverage attracted 3.6 million total viewers, an increase of 245,000 compared to the previous year. Notably, ET saw a 272% increase in male viewers aged 18-34 for this year’s coverage.
ET It also seems to be generating buzz for awards through social media, accumulating more than 98 million interactions on platforms like Facebook, Twitter, Instagram, YouTube, and TikTok during these three award ceremonies.
Season-to-date, ET is drawing an average of almost 2.9 million total viewers, outperforming its nearest rival by 174%.
"Award season is ET Season, and we were excited to glow beside the celebrities. Our squad dedicates several months to obtaining exclusive content and gaining unprecedented access to Tinseltown’s most prominent figures during their grandest events. It's fulfilling to witness our reporting connect with viewers across the globe," stated Erin Johnson, the executive producer overseeing this initiative. Entertainment Tonight , stated in an announcement to . "ET solidifies its status as the pinnacle of entertainment news by topping broadcast ratings and outperforming all competitors on every social platform."
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